Strategic Retention
Retention recommendations based on churn risk
Segment Growth Projections
Expected growth and risk by customer segment
| Segment | Current | Projected | Growth | Risk Level | Action Required |
|---|---|---|---|---|---|
| Platinum | 180 | 195 | +8.3% | Low | Maintain |
| Gold | 420 | 445 | +5.9% | Medium | Monitor closely |
| Silver | 550 | 485 | -11.8% | High | Strategic planning |
| Power Users | 320 | 340 | +6.3% | Low | Maintain |
| Loyalists | 420 | 435 | +3.6% | Low | Maintain |
| Established | 580 | 520 | -10.3% | Critical | Immediate action |
Value-based Segments
Segmented by customer lifetime value and revenue contribution
Platinum Tier
180 customersAvg MRR:$587
Retention:96%
Gold Tier
420 customersAvg MRR:$287
Retention:88%
Silver Tier
550 customersAvg MRR:$98
Retention:72%
Platinum Tier - Risk-based Sub-segments
Stratified retention effort allocation
High Risk Platinum
High RiskCustomers:15
Churn Risk:68%
Predicted Churn:10
Effort Level:Intensive Effort
Medium Risk Platinum
Medium RiskCustomers:45
Churn Risk:32%
Predicted Churn:14
Effort Level:Moderate Effort
Low Risk Platinum
Low RiskCustomers:120
Churn Risk:8%
Predicted Churn:10
Effort Level:Light Effort
Recommended Intervention Strategy
For High Risk Platinum sub-segment
Executive Outreach
C-level executive personal contact
Channel:
Phone + Personal Meeting
Frequency:
Weekly
Team:
Executive Team
Cost per Customer:
$250
Expected Outcomes
• Success Rate: 85%
• Customers Targeted: 15
• Total Investment: $3750
• Expected Revenue Saved: $7969