Strategic Retention
Retention recommendations based on churn risk
User Segment Distribution
User count and revenue contribution by segment
AI-Discovered User Segments
Distinct user groups identified through behavioral pattern analysis, lifecycle stages, value indicators, and risk signals. Click column headers to sort. Click rows to expand details.
| Segment | Category | Users | Avg CLV | Retention | Impact | Discovered | |
|---|---|---|---|---|---|---|---|
| Silent Churners | risk | 156(1.6%) | $8,200 | 34% | 95/100 | Oct 3, 2025 | |
| Enterprise Underutilizers | value-based | 89(0.9%) | $38,000 | 56% | 94/100 | Aug 29, 2025 | |
| APAC Enterprise Power Adopters | behavioral | 127(1.3%) | $12,800 | 89% | 92/100 | Oct 17, 2025 | |
| Rapid Activators | lifecycle | 203(2%) | $9,100 | 91% | 88/100 | Sep 12, 2025 | |
| Weekend Warriors | behavioral | 284(2.8%) | $4,200 | 68% | 71/100 | Oct 10, 2025 | |
| Feature Specialists | behavioral | 419(4.2%) | $6,400 | 82% | 67/100 | Sep 19, 2025 |
Segment Insights
Click column headers to sort. Click "Show" to see supporting data.
Priority | Insight | Key Metric | Data |
|---|---|---|---|
| critical | At Risk segment needs immediate attention At Risk segment showing declining engagement (-23% last 30 days) and increasing support tickets (+41%). Recommended Action: Launch automated health monitoring and CSM intervention workflow | 641 users, $58.9K MRR at risk | |
| high | Champions segment is small but mighty Champions represent only 8.5% of users but drive 32% of revenue. ARPU of $385 vs $125 company average. Recommended Action: Analyze Champions characteristics to refine ICP and acquisition targeting | 8.5% of users = 32% of revenue | |
| medium | Power Users segment growing month-over-month Power Users segment has grown 12% in last quarter, now 17% of base. Recommended Action: Strong Leading Indicator: Create Power User to Champion conversion playbook | +12% growth last quarter | |
| medium | Regular Users are stable revenue foundation Regular Users (42.5% of base) show predictable behavior and 78% retention. Recommended Action: Protect this segment while pursuing power user expansion | 42.5% of base, 78% retention |