Customer Lifetime Value Analysis
Advanced probabilistic modeling of customer value with heterogeneity analysis
Average CLV
$3,280
+94.4% from previous period
Predicted CLV
$2,975
Model-based estimation
LTV:CAC Ratio
2.7
Acceptable
Heterogeneity Index
0.53
Moderate variance
Payback Period
3.7 mos
Months to recover CAC
Customer Lifetime Value Metrics
Performance summary
Mean
$2,909
Median
$3,227
Std Dev
$1,389
Range
$673 - $4,957
Trend
-31.5%
CLV Drivers Analysis
Factors influencing Customer Lifetime Value
By Subscription Plan
By Usage Level
CLV Decomposition
Breakdown of CLV into frequency, monetary value, and retention components
Purchase Frequency
2.8
avg purchases/period
Monetary Value
$242
avg order value
Retention Rate
91.3%
customer retention
Usage Score
50.5
engagement level
High Impact Opportunities
- • Increase purchase frequency → +15% CLV per additional purchase
- • Improve retention by 5% → +25% CLV increase
- • Boost usage scores → Higher retention & expansion
Actionable Insights
- • Focus on high-frequency, low-retention segments
- • Target low-usage customers for engagement
- • Optimize pricing for monetary value growth
Customer Equity Calculation
Total discounted lifetime value of your customer base
Sum of CLV
$151,266
Avg Retention
91.3%
Discount Rate
10.0%
Customer Equity
$737,113
Calculation Formula
Customer Equity = Σ(CLV) × (Retention Rate) / (1 + Discount Rate - Retention Rate)
This calculation estimates the total net present value of all future cash flows from your current customer base, accounting for retention rates and the time value of money.